NNBA 2026 Annual Conference

Impact Intensive Workshops

A deep-dive learning experience the day before the conference

Thursday, July 16 · 10:00 AM – 3:00 PM

The day before the conference, we're offering two full-day Impact Intensives designed to move your business forward with clarity, confidence, and real strategy. These hands-on sessions give you space to think, plan, and create — without the usual noise of daily life.

Choose one workshop and spend the day with an expert instructor who understands the nurse entrepreneur path. Each session includes lunch and is practical, high value, and built to accelerate your business.

Choose one of the two workshops below · Lunch, 3 Headshots, & NNBA Gift Bag included · Limited seats available

Workshop 02

Clarity, Content, Clients: Social Media for Nurses

Hosted by Teresa Sanderson, RN, CCM

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Most nurses are doing incredible work — but staying invisible while they do it. Teresa Sanderson didn't grow a multi-million dollar hospice by being the loudest voice in the room. She did it by learning to communicate her value clearly, consistently, and with purpose. Now she's sharing exactly how nurses can do the same.

Workshop Schedule

10:00 – 11:00 AM

Session 1: Message Clarity

Develop a clear "I help…" statement, audience clarity, and core positioning language using the GPT Brand Clarity Guide.

✓ Refined message for bios and posts

11:00 AM – 12:00 PM

Session 2: Visibility Confidence

Remove apologies and over-explanation. Learn to talk about your work naturally without sounding "salesy."

✓ 2–3 confident sentences to promote your work

12:00 – 1:00 PM

Lunch Break + Headshots

Networking and 3 professional headshots delivered as raw files with full usage rights.

1:00 – 2:00 PM

Session 3: Content Systems That Work

Build a simple, repeatable content system using AI tools — designed for busy nurses.

✓ Four weeks of content topics

2:00 – 3:00 PM

Session 4: Activation Sprint

Go LIVE for 60–90 seconds or publish a post before you leave the room.

✓ One post or LIVE completed today

You will walk away with

A refined message aligned with who you are and who you serve
A visibility strategy that fits real life, not influencer life
A repeatable content system and four weeks of topics
Confidence to show up as a trusted voice in your space
3 professional headshots with full usage rights
An exclusive NNBA gift bag

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Workshop 03

Build Your First AI Employee

Hosted by Quisha Umemba, MPH, BSN, RN
CDCES, CHWI — The AI Translator™

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Nurse entrepreneurs are stretched thin — AI can help, if you know how to use it. Quisha Umemba, CEO of Umemba Health and known nationally as The AI Translator™, guides nurse entrepreneurs through building their first AI Employee. This workshop emphasizes responsible, role-based AI use designed specifically for nurse-led businesses.

Workshop Schedule

10:00 – 11:00 AM

Part 1: Reframing AI for Nurses

Establish what an AI Employee is and isn't. Set ethical guardrails you can trust before building anything.

✓ Clarity on where AI fits your business

11:00 AM – 12:00 PM

Part 2: Designing Your AI Employee

Define the role — operations, communication, marketing, or education — and design it around your goals.

✓ Role-specific design ready to build

12:00 – 1:00 PM

Lunch Break

Informal networking and reflection on morning sessions.