NNBA 2026 Annual Conference

Impact Intensive Workshops

A deep-dive learning experience the day before the conference

Thursday, July 16  ·  10:00 AM – 3:00 PM

The day before the conference, we're offering three full-day Impact Intensives designed to move your business forward with clarity, confidence, and real strategy. These hands-on sessions give you space to think, plan, and create — without the usual noise of daily life.

Choose one workshop and spend the day with an expert instructor who understands the nurse entrepreneur path. Each session includes lunch and is practical, high value, and built to accelerate your business.

Choose one of the three workshops below  ·  Lunch, 3 Headshots, & NNBA Gift Bag included  ·  Limited seats available

Workshop 01

CEO Strategy Intensive

Hosted by Nena Hart, Ph.D., MSN, RN
BC-TN, BC-FMNS, CHPN, C-DONA

Nena Hart
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If your business feels busy but not focused, this is where things start to shift. NNBA President Nena Hart guides you through stepping out of constant reaction mode and into intentional, strategic leadership. Drawing from years of executive healthcare leadership and business consulting, this working session helps you simplify your direction, clarify your offers, and make confident decisions about what comes next.

What You'll Do

Morning

Stepping Out of Reaction Mode

Zoom out from the day-to-day to reconnect with your vision and identify what's actually keeping you stuck.

12:00 – 1:00 PM

Lunch Break + Headshots

Networking and 3 professional headshots delivered as raw files with full usage rights.

Afternoon

Building Your Strategic Plan

Define your top priorities, clarify your offers, and create a clear 12-month roadmap you can actually execute.

✓ A focused plan you leave with

You will walk away with

  • A simple, focused strategic plan you can actually execute
  • Your top three priorities for growth and momentum
  • A framework for making confident business decisions
  • A clear roadmap for your next twelve months
  • 3 professional headshots with full usage rights
  • An exclusive NNBA gift bag

Workshop 02

Clarity, Content, Clients: Social Media for Nurses

Hosted by Teresa Sanderson, RN, CCM

Teresa Sanderson
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Most nurses are doing incredible work — but staying invisible while they do it. Teresa Sanderson didn't grow a multi-million dollar hospice by being the loudest voice in the room. She did it by learning to communicate her value clearly, consistently, and with purpose. Now she's sharing exactly how nurses can do the same.

Workshop Schedule

10:00 – 11:00 AM

Session 1: Message Clarity

Develop a clear "I help…" statement, audience clarity, and core positioning language using the GPT Brand Clarity Guide.

✓ Refined message for bios and posts
11:00 AM – 12:00 PM

Session 2: Visibility Confidence

Remove apologies and over-explanation. Learn to talk about your work naturally without sounding "salesy."

✓ 2–3 confident sentences to promote your work
12:00 – 1:00 PM

Lunch Break + Headshots

Networking and 3 professional headshots delivered as raw files with full usage rights.

1:00 – 2:00 PM

Session 3: Content Systems That Work

Build a simple, repeatable content system using AI tools — designed for busy nurses.

✓ Four weeks of content topics
2:00 – 3:00 PM

Session 4: Activation Sprint

Go LIVE for 60–90 seconds or publish a post before you leave the room.

✓ One post or LIVE completed today

You will walk away with

  • A refined message aligned with who you are and who you serve
  • A visibility strategy that fits real life, not influencer life
  • A repeatable content system and four weeks of topics
  • Confidence to show up as a trusted voice in your space
  • 3 professional headshots with full usage rights
  • An exclusive NNBA gift bag

Workshop 03

Build Your First AI Employee

Hosted by Quisha Umemba, MPH, BSN, RN
CDCES, CHWI — The AI Translator™

Quisha Umemba
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Nurse entrepreneurs are stretched thin — AI can help, if you know how to use it. Quisha Umemba, CEO of Umemba Health and known nationally as The AI Translator™, guides nurse entrepreneurs through building their first AI Employee. This workshop emphasizes responsible, role-based AI use designed specifically for nurse-led businesses.

Workshop Schedule

10:00 – 11:00 AM

Part 1: Reframing AI for Nurses

Establish what an AI Employee is and isn't. Set ethical guardrails you can trust before building anything.

✓ Clarity on where AI fits your business
11:00 AM – 12:00 PM

Part 2: Designing Your AI Employee

Define the role — operations, communication, marketing, or education — and design it around your goals.

✓ Role-specific design ready to build
12:00 – 1:00 PM

Lunch Break

Informal networking and reflection on morning sessions.

1:00 – 2:15 PM

Part 3: Building Live

Build and deploy your AI Employee in real time with guided instruction and live demonstrations.

✓ A functioning AI Employee today
2:15 – 3:00 PM

Part 4: Safeguards & Scaling

Apply AI Stewardship principles to protect clients, data, and your professional integrity.

✓ Implementation plan to take home

You will walk away with

  • A working AI Employee customized to your business
  • A repeatable framework to build future AI Employees
  • Clear boundaries for ethical and safe AI use
  • Time-saving workflows you can use immediately
  • Confidence using AI without fear or overwhelm
  • A mindset shift to leading with systems

Questions? Contact the NNBA team — we're happy to help you choose the right workshop for where you are in your business.

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